2005 Tobacco Cessation Media Campaign
"Fight the Urge"
An ongoing focus of the Tobacco Prevention and Control Program's media
efforts is the promotion of the Washington Tobacco Quit Line through
television, radio, newspaper, bus, and other advertising. Ads
promoting quit line that target the general adult population began
running in mid-2002. The newest ads started airing in January and
will run until December.
The goal of the cessation campaign is to reach the target audience at
the point of purchase or when they’re thinking of lighting up – and remind
them to fight the temptation. It is directed at ages 18-49, with some
college education or less, and those in the active, contemplative, or
pre-contemplative phase of quitting.
Images of some of the ads are downloadable from this page for use by
Department of Health tobacco prevention contractors. The text or
images in the ads may not be altered. For information about the
availability of other ads for print or broadcast, contact the Tobacco
Prevention and Control Program at 360-236-3730.
*These are zipped files which will need to be unzipped before you can view them. If you don't have a unzip program you can download one here - PKWare
View Current Cessation Media Campaign
Television Ads
Free QuickTime
Viewer
*View TV Ad: "Doppelganger"
Download Options: Click to download -
http |
ftp
(QuickTime movie 1,928 KB)
*View TV Ad: "Suspense"
Download Options: Click to download -
http |
ftp
(QuickTime movie 4,900 KB)
Radio Ads
*Listen to Radio Ad: "Eric"
Download Options: Click to download -
http |
ftp
(MP3 918 KB)
*Listen to Radio Ad: "Jenny"
Download Options: Click to download -
http |
ftp
(MP3 925 KB)
"Stick It to Kick It" Campaign
At the beginning of 2005 a special cessation offer
was made to WA residents between the ages of 18-29 called Stick It to
Kick It. It was a free program involving nicotine patches or gum and
counseling sessions. The purpose was to help smokers kick the habit!
This campaign ran from January 2005 thru February 2006.
"Stick It To Kick It" ad #1
Download high quality TIF
(3,479 KB)
"Stick It To Kick It" ad #2
Download high quality TIF
(3,479 KB)
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