2007 Tobacco Cessation Media Campaign
"Cold Turkey"
The 2007 Cold Turkey campaign picks up where
the 2005 Fight Your Urge campaign left off – by emphasizing the
importance of having a plan for organizing the quitting process. The
star of the campaign, which will run at least through June 2007, is a real
cold turkey representing the difficulty of quitting “cold
turkey” without a plan in place.
The campaign
includes TV, radio, and transit advertising, and out-of-home materials,
such as laundry clings, gas pump toppers, convenience store posters, and
coffee cup sleeves.Images of some of the ads are downloadable from this page for use by
Department of Health tobacco prevention contractors. The text or
images in the ads may not be altered. For information about the
availability of other ads for print or broadcast, contact the Tobacco
Prevention and Control Program at 360-236-3730.
*These are zipped files which will need to be unzipped before you can view them. If you don't have a unzip program you can download one here - PKWare
View Previous Cessation Media Campaigns
Television Ads
Free QuickTime
Viewer
*View TV Ad: "Cocktail"
Download Options: Click to download -
http |
ftp
(QuickTime movie 938 KB)
*View TV Ad: "Dark Alley"
Download Options: Click to download -
http |
ftp
(QuickTime movie 939 KB)
*View TV Ad: "Midnight"
Download Options: Click to download -
http |
ftp
(QuickTime movie 1,033 KB)
Radio Ads
*Listen to Radio Ad: "Glove Box"
Download Options: Click to download -
http |
ftp
(MP3 749 KB)
*Listen to Radio Ad: "Last Night"
Download Options: Click to download -
http |
ftp
(MP3 705 KB)
*Listen to Radio Ad: "Long Break"
Download Options: Click to download -
http |
ftp
(MP3 705 KB)
Print Materials
To download a JPEG of an ad, click on the link next to the ad you want.
When the image comes up, Click on it and choose "save picture as," then
save the document to your computer. This image may not be suitable
for all applications. The text or images in the ads may not be
altered.
"Cold Turkey" poster
Download JPEG
(188 KB)
"Cold Turkey" interior transit ad
Download JPEG
(136 KB)
"Cold Turkey" laundry clings
Download JPEG
(184 KB)
Previous Cessation Media Campaigns
2005 Cessation Media Campaign
"Fight the Urge" and "Stick It to Kick It"
2004 Cessation Media Campaign
"Keep Trying"
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